Guidelines:

• Our current logo is attached at the bottom of this post in a vector format.
• You may choose to revise our current logo or create something completely new.
• No photo art. The logo must be in a vector format.
• No more than 2-4 solid colors. Gradients may look nice, but can create color consistency problems when printed on merchandise.
• Colors must be web-safe and print-safe.
• The font used in the current logo is Tarjan. Other fonts are welcome, but if they are non-standard, you must include a copy of the font.
• All work must be completely original. The only exception is if you are working off the current logo.

Submission Standards:

• Deadline: Wednesday, November 25^th at 11.59pm to iag[at]stern.nyu.edu
• Submit your entry in two formats: 1)Vector (i.e. ai, eps, svg – for scalability). 2)Raster (i.e. jpeg, png, tiff – for easy viewing)
• You may submit up to ten sets of variations.
• Each set should include: 1)Logo only. 2)Logo + “Stern IAG”

Terms & Conditions:

• The board reserves the right to decide if the winning design will replace the current logo.
• Prize for 1st place: $100 gift card is your design is chosen to replace our current logo; $50 gift card if your design is not chosen.
• If your design is selected, IAG will become the owner of the new identity.
• Results will be announced at the Alumni Mingle Meeting (Friday, December 4th, 2009)

Additional Resources:

• Logo Design & Branding Trends 2009
• Logo Design History/Evolution
• Links to Corporate Identity Guidelines/Manuals
• 94 Useful Logo Design Resources
• 10 Successful Logo Redesigns

Download the current logo (eps file):

• Logo only
• Logo + “Stern IAG”